I am looking for feedback on the following astrology business idea.

If you are astrologer that wants to get involved in following opportunity, please contact me at signshow@gmail.com.

Sign Show Gifts (new) -

A personal horoscope would be a great gift for almost any major life event (birthday, wedding, new baby, graduation)!

I believe the majority of women in the United States have an interest in astrology! While, I don’t have formal statistics, I do know that astrology websites do over 500,000,000 pageviews per month! If there is one person behind reading every 10 pages of content – that is 50 million people interested in astrology. However, only a very, very small portion of those interested – my guess is far less than 1%- get readings by astrologers.

The natural question is why?

1) Cost

With an individual astrology session being priced between $60 to $250, I am sure that sticker shock prevents many people from the first visit.

2) Trust

Do I really want to trust someone that I don’t know with my most personal thoughts? How do I know the person is a quality astrologer? In-person or over the phone readings may seem to intimate at first.

3) Packaging

In gift giving, packaging is important. If the packaging is not nice, no matter how nice the gift – most peoples will not buy the gift for a friend. Right now, astrology readings are not packaged in a way that makes them presentable for gifts.

To overcome these obstacles, I am launching “Sign Show Gifts”

What is a “Sign Show Gift”? Its an eight minute personalized video horoscope. The client can provide information about the receiver – date of birthday, names of family members/pets, interests. This information can be woven into the reading.

What is the cost? The cost is $36 for a video or $100 for a video and follow-up phone session with the astrologer. The astrologer receives 1/3 of the price. However, the receiver and the giver will be provided with the astrologer’s contact information. The astrologer does not have to pay any referral fees for any subsequent business. For the astrologer, the reason to do video horoscopes is a source of highly qualified exposure.

What is involved for the astrologer? For astrologers in NY area, you just need to prepare for the reading and go on camera. We will tape it, edit and handle all of the logistics. If you are outside of New York, you may have tape the videos on your own.

We will be publishing videos from astrologers on a variety of topics. This is great way of introducing yourself to a bigger audience and promote your services. We will list your website next to your video, enabling you to generate new business. There is no  charge for this service, however, you are giving us ownership rights to the content provided.

You can shoot videos on any camcorder or digital camera. It’s not the production value but, the quality of the content and the charisma of the astrologer that comes through on the small screen (online video). Please send us videos in .mp4 or .mov formats. Ideally, we would 1 to 2 minute video for each zodiac sign or 4 videos (Air, Fire, Water, Earth) of 3 – 4 minutes in length. At the start of each video, please mention your name and what sign/s that video is covering.

Videos should be sent to signshow@gmail.com.

Editorial Calendar Deadline (Please feel to submit videos early, we will start posting videos two-weeks priors to deadline)

1 / 31 / 2009  Zodiac Inspired Career Choices

Many people are worried about their jobs or considering a change in their careers. We would like videos that suggest the type of positions that a best suited for the different zodiac signs.

2 / 07 / 2009  Zodiac Inspired Relationship Choices

This our Valentine’s Day Special. These videos will suggest which are the best partners for each of the zodiac signs.

2 / 28 / 2009  Zodiac Inspired Wellness Tips

Are certain signs pre-disposed to certain bad health habits? These videos should discuss what are each sign’s health trouble spots (diet, exercise, too much stress) and how to overcome them.