The Sign Show Blog Business Model

I am looking for feedback on the following astrology business idea.

If you are astrologer that wants to get involved in following opportunity, please contact me at signshow@gmail.com.

Sign Show Gifts (new) –

A personal horoscope would be a great gift for almost any major life event (birthday, wedding, new baby, graduation)!

I believe the majority of women in the United States have an interest in astrology! While, I don’t have formal statistics, I do know that astrology websites do over 500,000,000 pageviews per month! If there is one person behind reading every 10 pages of content – that is 50 million people interested in astrology. However, only a very, very small portion of those interested – my guess is far less than 1%- get readings by astrologers.

The natural question is why?

1) Cost

With an individual astrology session being priced between $60 to $250, I am sure that sticker shock prevents many people from the first visit.

2) Trust

Do I really want to trust someone that I don’t know with my most personal thoughts? How do I know the person is a quality astrologer? In-person or over the phone readings may seem to intimate at first.

3) Packaging

In gift giving, packaging is important. If the packaging is not nice, no matter how nice the gift – most peoples will not buy the gift for a friend. Right now, astrology readings are not packaged in a way that makes them presentable for gifts.

To overcome these obstacles, I am launching “Sign Show Gifts”

What is a “Sign Show Gift”? Its an eight minute personalized video horoscope. The client can provide information about the receiver – date of birthday, names of family members/pets, interests. This information can be woven into the reading.

What is the cost? The cost is $36 for a video or $100 for a video and follow-up phone session with the astrologer. The astrologer receives 1/3 of the price. However, the receiver and the giver will be provided with the astrologer’s contact information. The astrologer does not have to pay any referral fees for any subsequent business. For the astrologer, the reason to do video horoscopes is a source of highly qualified exposure.

What is involved for the astrologer? For astrologers in NY area, you just need to prepare for the reading and go on camera. We will tape it, edit and handle all of the logistics. If you are outside of New York, you may have tape the videos on your own.

Add a comment February 22, 2009